Everlater has secured an undisclosed Series A round of funding led by Highway 12 Ventures, to help the startup “expand its development, marketing and sales efforts”. Terms of the financing were not disclosed, but Highway 12 Ventures’ Managing Partner Mark Solon informs us that it was an initial seed round of less than $1 million.
Everlater is a place where you can basically record your travel experiences, share them with others, and discover new travel ideas from your social graph and other travelers that match your profile. The goal of the service is to centralize all travel conversations and information sharing into a single place.
The startups provides tools to geographically organize photos, stories, and trip details, and has partnerships with the travel industry in place to provide a new marketing channel directly through existing social networks.
There’s a plethora of online travel startups and established companies trying to crack this nut, so I predict the fledgling company will have a hard time gaining awareness for its service, however nice it may be.