• Ice Cream Maker Paying For Your Tweets To Save Honeybees

    Thursday, November 5th, 2009

    MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

    Screen shot 2009-11-05 at 10.10.08 AMBack in August, we covered the launch of TwitCause, a service not unlike Causes on Facebook, only built on top of Twitter. Basically, they find a cause to support (partially based on community feedback) and use Twitter to drive awareness for it. They also ask that you donate some money if you find the cause worthy. But today brings a new little twist: A sponsor willing to pay for any Twitter user who tweet out their support for a cause. Ice cream maker Häagen-Dazs has stepped up to do this to try and save honeybees.

    Perhaps you’ve heard the stories over the past several years about honeybees mysteriously vanishing around the world in large numbers. The root cause is believed to be something called Colony Collapse Disorder, which causes bees to stray from their hives and die. This is bad news since honeybees are vital to pollinating a lot of different types of foods we eat. They’re also vital to making ice cream, which is why Häagen-Dazs is supporting this TwitCause.

    Starting today and running through November 11, Häagen-Dazs will pay $1 for the first 500 people that tweet everyday with the hashtag #HelpHoneyBees. The money will go towards both a UC Davis research project to further look into Colony Collapse Disorder, as well as help fund the Häagen-Dazs Honey Bee Haven, which aims to teach people about how to create their own honeybee farms.

    Screen shot 2009-11-05 at 10.11.10 AM

    [photo: flickr/cygnus921]

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