One of the biggest problems users face every day is how difficult it has become to follow news streams from many different sources without getting lost in the noise — from mainstream media, to the millions of blogs, YouTube and other social media such as Facebook, Friendfeed and Twitter.

But as (perhaps) unlikely as it sounds favit, a new startup from Bulgaria (the service is in English, fear not), thinks it has the answer. At the very least it’s a very nice implementation of a service which enables you to define, filter and organize information streams.