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YouCalc's realtime analytics success means The Valley beckons

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[Denmark] The Danish startup YouCalc launched their realtime analytics for SaaS in December last year. Today they say they get a new user every hour. It’s that success that means they are now considering more funding and that – often inevitable for successful European startups – move to Silicon Valley and the big US market.

Sunstone Capital has invested $5 milion in YouCalc since 2007, and with 5,000 company sign-ups and a further 170 new users per week – YouCalc is focusing on partnership with SaaS providers – the company reckons it’s best bet now is to seek expansion in the US with a US VC.

YouCalc gives you on the fly BI analytics across multiple services, using realtime data which also differentiates the service from its competitors. This, according to YouCalc, usually demands static data, and with time spent on upload, data is often outdated even before it is analysed.

YouCalc was founded by Rasmus Aaen Madsen and Henrik Kjær in 2006 and counts 7 employees in total. It offers a freemium and premium version, but this may change.

YouCalc concentrates on realtime data. So if you want to measure your online ROI, and convert your Google Addwords to activity in SalesForce, YouCalc makes a horizontal match and gives you the profit per spent $. This also applies to service and support through Zendesk and Get Satisfaction, project statistics on BaseCamp, community participation across Twitter, Facebook and Technorati, and all the other SaaS providers out there.

With its ‘user innovation’ approach, YouCalc users create different analytic apps and share them with their community, allowing everyone to copy or adjust existing apps, if the 130 available apps isn´t enough. CEO Rasmus Aaen Madsen describes the WYSIWYG interface as spreadsheet on steroids, “in the future we want to be the worlds largest library of analytics apps” he says.

Combining YouCalc with Google Analytics, you will not only get website data track and report, YouCalc also allows you to get data analysed across multiple systems and data sources. Using YouCalc as an add-on to Google Analytics, it lets users connect realtime to their data (via the Google Analytics API), and perform custom analytics.

So after defining what to analyse – which might be the difficult part for some – you probably have to spend a bit time getting confident with the comprehensive YouCalc Builder.

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