An update to our post in late October about OneRiot and Yahoo partnering to build real time search results into Yahoo: OneRiot CEO Kimbal Musk now confirms the relationship. The new search engine will go live tomorrow.
In the email, Musk says that OneRiot results will appear in the main Yahoo search results page for certain queries:
Today, we are pleased to confirm that OneRiot is working with Yahoo to deliver realtime search results to Yahoo users. We have been working with Yahoo for 18 months, initially as the launch partner for the Y!BOSS platform and now as the provider of realtime search results. Yahoo joins a list of 70+ partners who utilize the OneRiot realtime search API (others include Microsoft and Reed Elsevier). During an initial test phase, OneRiot results will appear on the main Yahoo Search Results Pages (SRPs) for certain queries, complementing Yahoo’s usual results. OneRiot has a robust realtime index of the web and orders search results via PulseRank, the company’s proprietary ranking algorithm which reflects the current social buzz around any piece of web content.
Update: From Yahoo:
Real-time search means different things to different people. For Yahoo!, we think of real-time search in terms of providing the most relevant, fresh information to people every time.
Yahoo! Search is currently testing a new search shortcut that will include real-time results at the top of the search results page. The shortcut will only appear on certain queries that will be determined by Yahoo. This is a test designed to discover if showing such content is useful to people using Yahoo! Search. Yahoo! is focused on creating the most innovative, easy-to-use and valuable search experience for people, and after this test we will carefully evaluate whether we should integrate such results for everyone using Yahoo! Search.
OneRiot delivers socially-targeted mobile media campaigns for clients such as The Gap, Toyota and AT&T. With OneRiot, clients can target media to audiences with specific interests and demographics in defined geo-locations. The company analyzes masses of publicly-available mobile social media activity to determine audience characteristics. Clients can execute media campaigns directly with OneRiot across its own network of mobile apps, or leverage its targeting data for use across other sources of mobile inventory. OneRiot is a privately held company. Investors...