Zivity Adds Dudes. Let Me Know How It Goes (#zividude)

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, October 27th, 2009

Venture backed adult site Zivity finally figured out that there’s a whole other market out there beyond guys (and a few women) who want to look at naked women. Lots of women (and a few men) apparently want to look at naked guys, too. So in a lightning bolt of marketing genius, they doubled their potential market size in a single blog post: Zividudes.

They’re taking nominations for who users want to see without their clothes on (topless for now). Once the list is set they’ll start going down the list to see who’s brave enough to say yes: “We’ll start with the top choice and work our way down until someone is brave enough to say yes! We’ll pay for the photo shoot by one of our top photographers, so the Zivity Dude will look *fantastic*.”

Who do you want to see shirtless? Twitter the name out with the hashtag #zividude and your vote will be counted. Early favorites include Kevin Rose, Chris Saad, Loren Feldman (although his wife is making the push), Jim Fishef and Sean Percival.

Let me know how it all turns out. And be on the lookout for Ashton Kutcher to try to steal the show. That guy will do anything for a little press. In fact, maybe Kutcher and Kevin Rose can do a dual bromance photoshoot?

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