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Spotify U-turns on its 'no marketing' policy with first ever TV ad

Mike Butcher

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Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Monday, October 26th, 2009
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Streaming music startup Spotify usually makes a big deal out of the fact that its service is so awesome and delightful (hey, it is pretty good) that it’s never needed to do any advertising or marketing.

Well that changes today because its first ever commercial television advert premieres today on TV Network Kanal 5 in Sweden. And here it is:

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  • http://andrew.chalkley.org Andrew Chalkley

    I wonder if they’re going to advertising in the UK?

    • Richard John

      I heard they were going to, but then they accidentally the whole bottle.

      • Mke

        Well that strange, I heard that they accidentally the whole thing.

      • Mke

        Well that’s strange, I heard that they accidentally the whole thing.

  • http://musically.com/blog/2009/10/26/spotify-launches-its-first-tv-ad-campaign/ Music Ally | Blog Archive » Spotify launches its first TV ad campaign

    [...] (via TechCrunch Europe) [...]

  • http://www.twitter.com/julesmorgan Jules Morgan

    Interesting that ‘Everyone Loves Music’ is written in English even on a Swedish ad.

    Well, kind of interesting anyway.

  • http://www.my140plus.com Niels

    Would love to see some ads in the Netherlands .. it would mean it will finally become available here too :-)

  • Bob

    I’ve noticed that many Swedish ads does contain English parts, or may even be entirely in English.

  • http://routenote.com/blog/spotify-launch-their-first-tv-advertising-campaign-in-sweden/ Spotify Launch Their First TV Advertising Campaign in Sweden

    [...] seems to always be in the press and this was very surprising at the start because they have actually spent less than £5000 so far [...]

  • http://www.ukstevieb.com/2009/10/27/steviebs-shared-items-october-27-2009/ StevieB’s Shared Items – October 27, 2009 | LostInCyberspace

    [...] Spotify U-turns on its ‘no marketing’ policy with first ever TV adOctober 26, 2009 [...]

  • http://www.akashgarud.in cool designs

    ohh……. i haven’t heard any thing about it..

  • http://www.toujours-connecte.com/2010/02/07/spotify-le-service-de-reference-pour-le-streaming-musique-sur-mobile-pour-combien-de-temps/ Spotify, le service de référence pour le streaming musique sur mobile pour combien de temps? « Toujours Connecté

    [...] du tsunami marketing qu’elle va devoir affronter, la jeune société a commencé diffuser ses premières publicités à la télé fin 2009, sortant du seule registre de la propagation virale de son application. Spotify vient par [...]

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