Spotify U-turns on its 'no marketing' policy with first ever TV ad

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Digital Contents Expo Tokyo: Awesome "Time And Space Mapping Software"

Streaming music startup Spotify usually makes a big deal out of the fact that its service is so awesome and delightful (hey, it is pretty good) that it’s never needed to do any advertising or marketing.

Well that changes today because its first ever commercial television advert premieres today on TV Network Kanal 5 in Sweden. And here it is:

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