Spotify U-turns on its 'no marketing' policy with first ever TV ad

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Streaming music startup Spotify usually makes a big deal out of the fact that its service is so awesome and delightful (hey, it is pretty good) that it’s never needed to do any advertising or marketing.

Well that changes today because its first ever commercial television advert premieres today on TV Network Kanal 5 in Sweden. And here it is:

  • Andrew Chalkley

    I wonder if they’re going to advertising in the UK?

    • Richard John

      I heard they were going to, but then they accidentally the whole bottle.

      • Mke

        Well that strange, I heard that they accidentally the whole thing.

      • Mke

        Well that’s strange, I heard that they accidentally the whole thing.

  • Music Ally | Blog Archive » Spotify launches its first TV ad campaign

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  • Jules Morgan

    Interesting that ‘Everyone Loves Music’ is written in English even on a Swedish ad.

    Well, kind of interesting anyway.

  • Niels

    Would love to see some ads in the Netherlands .. it would mean it will finally become available here too :-)

  • Bob

    I’ve noticed that many Swedish ads does contain English parts, or may even be entirely in English.

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  • cool designs

    ohh……. i haven’t heard any thing about it..

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