New Apple ad "Broken Promises" has PC in flip-up shades; what's not to like?

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Thursday, October 22nd, 2009


Oh, PC. Your hijinx extend back so far that in those days, you had long hair! Apple wins again!

While this newest Apple ad (about which I am being paid millions to post) is entertaining in a sort of superficial, nudge-nudge amirite kind of way, I don’t think it’s really as compelling as most of the other ads, even as lacking in facts as those were. I guess these ads are so simple to make that they can afford to just run with every idea, no matter how vague or half-baked. In the end, I think all this one is going to do is pique viewers’ curiosity about Windows 7 — that is, if they haven’t already dismissed it out of hand.

And does anybody think it’s a little weird that Mac doesn’t change his look over the last 20 years of OSes there? I used System 7 for a long time and buddy, it is not the same shirt and jeans as OS X.

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