The Barnes & Noble Nook reader name wasn't vetted well
Matt is currently working as a writer for TechCrunch.
Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More
John Murrell has a point. Whatever committee that decided that the name Nook was a good name for the Barnes & Noble reader didn’t say it out loud enough. Nook e-book.