ViVu, an online video conferencing platform, has raised $3 million in Series A funding led by Inventus Capital Partners, with Draper Fisher Jurvetson, Quest Venture Partners and entrepreneur Bill Carrico participating. The company says that the new financing will be used for sales and marketing efforts.

ViVu’s “video as a service” lets anyone create a live video webcast that can be used for online meetings and events, sales presentations, demos or training sessions. ViVu’s cloud-based technology can be enabled via a PC, Mac or smartphone and provides an auditorium like-view within the browser (see above) making it ideal for large conferences.

ViVu’s platform also featured a chat feature and integration with the Twitter stream, letting organizers pull in Tweets related to the subject matter of a video conference. ViVu will save all video, slides and conversations, letting users access the files at any time. And ViVu will provider users will analytic regarding participant’s means of access, network domain, and time spent in the session.

ViVu faces competition from several other startups in the video conferencing space, including TokBox and TinyChat.