Head on over to YouTube right now and there’s a minor change that’s sure to catch your eye: the site’s unmistakeable logo has been modified to include a new “1BN” banner, with the words “1 billion views per day!” beneath it. It’s obviously a huge milestone for the site, but it shouldn’t come as much of a surprise — back in June we reported that YouTube was seeing over 1.2 billion views a day, and it’s likely above that by now.
So why the spiffy new banner now? Turns out, it was three years ago to the day that Google acquired YouTube for a whopping $1.65 billion.
One other fun note: check out the name of the logo’s image file. It’s “logo_holy_crap_1bn_a_day”. Holy crap, indeed. (Good eyes Coweybear).
I know tons of pepole that watch YouTube more than T.V !
Same here. Granted that none of them own a TV, so watching more YouTube isn’t saying much.
The Mickey Ds of the internet.
America’s legal system: over 1billion served.
Are they still making money?
I think they always made money. Question is, are they profitable . . . yearly? . . . and over the lifetime of the product?
http://www.traderbots.com/stocks/Stock.aspx?symbol=goog
That is the real question. Running a business is such a nuisance.
Who actually is that nerdy to check the name of the image file…
LOL. The image name: priceless!
)
The nerds are wan*ing…
It’s kind of like the old McDonald’s slogan that was emblazoned on their the golden arches boasting about the millions of hamburgers served.
actually it looks nothing like that
Actually he didn’t mention it looking similar.
Arbel is right….youTUBE is being used more than a PICTURE TUBE…….i watch more than 30 each day….numbers are mind boggling but not at all a surprise…
wow! with important artist opening their official channels and with those pocket cameras getting cheaper is not surprise a zillion videos are uploaded on daily basis, thus producing a huge amount of views! Even movies and advertising campaigns are going viral on youtube!
products like Flip and those little cameras are getting way cheaper!
i can see youtube going 1080p in a couple of years as the technology gets cheaper for the regular people to have enough bandwidth to watch it
Yeah, if they count all the robots that are increasing the video views. Not to mention all the sedding activities around.
Hmm, wonder what McDonald’s will have to say about that; “Over one billion served?”
Wonder what the Best litle whorehouse in Texas will say about that; “Over one billion served”.
Has the loading bar also changed? it looks different lately, much thinner and sharper looking?
mega lol, “1 billion views per day!” and -$600K/day
yt is very expensive gimmick for google
Youtube is one of the best online video websites and new movie features make it more and more popular. …………………I think in coming days it will make more and more new visitors and improve good quality video sharing option…..
Thanks for this important information….
Please keep us abreast of any other minor logo changes that you find out about on the Internet.
hmmm, great killer logo name, but unfortunatly can’t see this description from Germany, just a boring: “broadcast yourself”
This reminds me of when McDonalds would do the “30 Million Hamburgers Sold” on their signs. Isn’t it pretty well know that, yes, a lot of people use YouTube everyday.
Is it going to help them bring in NEW users to help monetize with ads? Doubtful
1 Billion is an astronomical number for me.
According to internetworldstats.com that would be
about the 70% of worldwide internet users.
You are allowed to watch more than one movie per day, you know.
It’s still incredibly impressive.
Guys,
Somebody just farted at GooglePlex…
Quick write a post
Google Logic:
Views = Clicks, page views and video views
The logo reminds me the BN biscuits :
http://www.ipsos.fr/CanalIpsos/poll/image/7872/Affichage/big/BN.jpg
I had to think of the McDonald’s connection too, image here: http://poorbuthappy.com/ease/
Let’s calculate:
1 Billion views per day, if average 30 seconds per view, if average is 300kbit/s video bitrate = That’s “only” 1125 Terrabytes of video streaming bandwidth per day.
Let’s guess Google pays $0.01 per GB of bandwidth (because they own most of their bandwidth infrastructure caching all videos as close to viewers as possible). That would mean that Google would be paying only $11250 in bandwidth per day.
If average Youtube video view is 1 minute, that would still only cost $22500 per day at $0.01 per GB.
If Google pays as much as $0.05 per GB, and average video length is 1min and average bitrate is 300kbit/s, that’s still “only” $112500 per day to host the worlds biggest video site reaching hundreds of millions of viewers all over the world.
Now let’s consider Google may be “only” monetizing 20% of those views at a rate of “only” $10 per 1000 views with overlay advertising in partner/copyrighted/claimed videos:
If 20% of Youtube videos are monetized at $10CPM, that’s $2 Million in revenues for Google per day, for 200 million overlay and other ad impressions per day.
Overall, according to my calculations, Google may be spending between $8.2 Million and $41 Million per year on bandwidth to deliver all those video views.
And according to my calculation and speculation, if 20% of video views are monetized by overlay and other ads, Google could be making upwards $730 Million in revenues per year.
$730 Million – $41 Million = $689 Million in profits for Google on Youtube each year. Of which they split about half to the content providers.
Youtube could still be a very huge source of profits and revenues for Google, and my calculations are probably much lower than Google’s really potential for monetization with this.
I believe even user generated content can be monetized, more and more advertisers only care if they can sell stuff to the viewers through those overlay ads.
Wow. Good comment.
One dimensoin analysis. where are all the other expenses; servers, cooling systems, electricity, employee, uploading bandwidth and etc. I don’t think youtube is profitable yet.
numbers are like so
3% of the views are monetized.
average cpm is $2 Gross (includes cost of sales)
average view length is 2min 30secs.
the bulk of youtube’s revenue comes from its homepage banner which sells for ~$100K/day
You forgot to take the taxes off for those that make more than 250.000 per year
hahahaha
Btw great calculations it’s amazing how people make money yet our economy still struggles globally
lets not forget youtube as complementary platform asset for search. and not forgetting, more people use youtube search than yahoo search.
well done google. you’ve not listened to any of the industry cynics and created a TRULY global asset (for everyone) and shown platform leadership across the many industries
the real acid test. would our society be poorer if anyone of our incumbent tv networks went away? not really.
what about youtube?
ahen, yes
google have created a true global platform utility.
This is what happens when you have soccer moms running marketing. “Hey remember when Mc donalds had ‘over 1 billion served’ lets do that but on the website internets thingy”
No, this is what happens when people don’t take themselves too f-ing seriously. You should try that some day.
YouTube is an amazing social success that one day could be a major business success. I like the new HD video options cause a lot of the early video content was poor quality.
That’s what we call it big success, good luck Youtube and thanks for sharing this TechCrunch.