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    Nooka: Now with more mascots

    John Biggs
    Friday, October 9th, 2009
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    Biggs is the East Cost Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

    http://vimeo.com/moogaloop.swf?clip_id=4528995&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1

    The NookaNooka story from Release the Hounds on Vimeo.

    I am a huge Nooka watch fan and and it’s fun to see what they’ve been up to lately, especially on the marketing front. This little video features the new Nooka mascot, a wee fellow who looks like some kind of Chinese mooncake god.

    Heck, you can even buy the little guy, named NookaNooka, and put him on your mantelpiece next to your action figures. He costs $25 and is on pre-order.

    nooka_shintanaka1_01

    via Hodinkee

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