Wufoo Launches Integrated Payments Feature For Online Form Builder

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It's a light that clips onto your glasses. I can't really think of a witty title.

Wufoo, an online HTML form builder that helps anyone create contact forms, online surveys and event registrations without writing a single line of code, has launched a new feature that now lets users collect money. When you design a form with Wufoo, it basically does all the heavy-lifting for you and builds the database, backend and all of the scripts needed to collect and understand data, which is hosted by Wufoo. One you build a form, you can either embed the code on your website or blog or provider access to the form via a Wufoo link. We previously wrote about Wufoo, which was funded by startup incubator Y Combinator, here.

Now, Wufoo is integrating payments into its forms, letting users create forms with payment collection options, including PayPal Payments Pro and USA ePay. After a Wufoo form is submitted, the user will not be taken to another page on the merchant or gateway’s web site. Instead, there is a seamless transition from data submission to payment collection.

Administrators of forms will receive a payment summary pages, can receive lists of shipping addresses, and can ensure that all users receive an invoice or receipt of the transaction for their records. Invoices can be customized with a personal message. In fact, payment pages powered by Wufoo can be branded and personalized to reflect a users logo and style.

Wufoo has made payment integration features in their forms surprisingly cheap. Plans start at $24.95 per month but users can try the first five transactions for free. Founded by Chris Campbell, Kevin Hale and Ryan Campbell, Wufoo has flown under the radar even though the startup provides and incredibly useful and innovative product. With this new payments integration Wufoo is embarking into the e-commerce territory and could be an incredibly useful tool for sites that want to incorporate payments in a cost-effective and simple way.

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