Back in December 2008 Reevoo looked like it was running out of time. The UK-based B2B customer reviews site hunkered down on staffing amid pressure from the downbeat economic climate in an attempt to play out its investment from Banexi Venture Partners and Eden Ventures. Partner revenue was coming in but its crowd-sourced reviews were invisible on Google and it was, in my opinion, treading water.

Well today it looks like CEO Richard Anson’s slow burn strategy has paid off. Reevoo is announcing new partners for its service which supplies genuine, post purchase, customer reviews for European e-commerce sites. But the lack of an open API remains a gaping hole in their strategy.