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Sidebar Will Deliver Personalized Mobile Apps And Content To Your Phone

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With over 85,000 apps on Apple’s App Store alone, the task to find apps tailored to your needs and likes is daunting. Who wants to sift through that? Sidebar is hoping to help smartphone users with the process of finding the perfect apps for their phones. An app in itself, Sidebar will ask you a series of demographic questions (gender, age, location) and a series of questions to determine your interests and content preferences (i.e. what type of news do you prefer, do you play online games, what types of outdoor activities are you interested in). Once Sidebar figures out a rough sketch of who you are, the app will begin to recommend mobile content to you.

Sidebar will recommend daily content to you within the app, including videos, games, music, apps, ringtones, podcasts, promotions, news articles. The app will load no more than 12 content recommendations per day, which will last for 24 hours until the next batch of recs are sent to you. Recommendations include a short synopsis of the app or content and a screenshot or image. If you like the rec, you can save it and and download or access it later.

The startup has also recruited two seasoned professional to help run operations. Patrick Kennedy, a former Sony Pictures Digital exec, joins the company as president and CEO. At Sony, Kennedy oversaw Sony’s entry into mobile entertainment and the creation of Sony Pictures Mobile. Sidebar’s new COO is Kieran Hannon, former CMO of online retailer Cooking.com and former marketing EVP at Helio.

Kennedy tells us that the app, which is free, will be available on Apple’s App Store and for other smartphones, such as the Blackberry and Android within the next three months. The service around Sidebar is compelling. While there are other ways to find recommended apps, such as the App Store itself, and websites like 16 Apps, it’s great to receive the personalized recommendations on your mobile device.

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