Buy a W Series laptop or Rose Sony Reader and help support breast cancer awareness
Biggs is the editor of TechCrunch Gadgets.
Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

This is nice. Sony is donating $110,000 to breast cancer research in conjunction with sales of their Pink W Series notebook or their pink Reader Pocket Edition.
Both items are pink and pretty.
Sony is holding special sales at SonyStyle stores all over the world on October 20 excepting the Sony Style COMCAST center in Philly, for whatever reason. Maybe because it’s closed.