Avatar toys go augmented-reality, courtesy of Mattel and Total Immersion

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This is a crazy fun demo of the new Avatar toys by Mattel. Each toy includes a little card that is scannable via webcam and creates an on-screen augmented reality robot or character. While this is old hat for most of us, Mattel is quite proud of being ahead of the curve and for good reason. You can see more demos at AvatarItag.com.

Total Immersion made the technology and even added a little “button” system to the cards. When you touch a spot on the card, the onscreen character pulls a knife, shoots a gun, or recounts part of the story. The added information and data will change over time, up to the release of the movie on December 18.

Obviously this requires a computer and a patient kid but it’s still an exciting addition to an already interesting movie.

We’ll have some of these toys in next week and we’ll stage mock battles for you all. Wouldn’t it be cool if you could put two cards on the table at once and have them fight? OMG!

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