A conversation with Muxlim CEO Mohamed El-Fatatry (video)

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Friday, October 2nd, 2009

Having spent the past couple of days in Finland visiting some of the country’s most interesting startups, the omnipresent Nokia and attending the great MindTrek conference, I’m starting to get some insight in the Finnish tech scene. In short: it’s relatively tiny but surprisingly fascinating.

Apart from Dopplr, Jaiku, Floobs and some others, I wasn’t really all that familiar with the web startup scene in Finland, but I’ve met a couple of companies I’m going to feature here on TechCrunch Europe over the next couple of days.

First up: Muxlim, a media company that is all about ‘enhancing the Muslim lifestyle’.

Based out of Helsinki, Muxlim operates a network of websites and services geared towards Muslims from across the globe, a seriously underrated and underserved audience. If you consider the fact that there are approximately 1.5 billion Muslims on the planet, of which nearly 150 million can be found online, it amazes me that there aren’t more companies who target this vast amount of eyeballs (and wallets) whether it’s from a publisher or an advertisers’ perspective. No wonder Muxlim, being laser-focused on becoming the number one destination for Muslims to gather and share information, multimedia and more, is growing like a weed.

I had a chat with Muxlim founder and CEO Mohamed El-Fatatry about the network, its reach, the business model behind it and its future.

Tags:
  • http://www.digitalmediabuzz.com/2009/10/a-conversation-with-muxlim-ceo-mohamed-el-fatatry-video/ Digital Media Buzz – A conversation with Muxlim CEO Mohamed El-Fatatry (video) | Digital Media Buzz

    [...] Apart from Dopplr, Jaiku, Floobs and some others, I wasn’t really all that familiar with the web startup scene in Finland, but I’ve met a couple of companies I’m going to feature here on TechCrunch Europe over the next couple of days…….[read entire story] [...]

  • http://webmashing.com aniss bouraba

    musilman community is proud of you, keep up the good work :) ” تعاونوا على البر وتقوى ولا تعاونوا على الإثم والعدوان “

  • Shii

    I’m a Buddhist, but I have found Muxlim to be a very helpful network. They host a lot of informative videos about Islam, including vlogs and discussion from their members. The media often portrays Muslims as being an alien population but on this site you can see that they are Americans and Canadians.

  • http://techcrunch.com Robin Wauters

    Moderated. Come on, guys.

  • OhhJohnny

    Fascinating startup that appears to address an underserved market. Didn’t watch the interview: How’s their monetization plans working out?

  • omar

    Great Effort Muxlim!

  • Kid

    interesting interview

  • Jimcale

    Wow this great, congrats to Mohammed for the coverage on TC. i am truly proud of you. I am member of Muxlim and its really interesting place.

  • AA

    Most terrible idea and website. I’m a Muslim and I don’t visit their site because it is an oxymoron (is there a Jewish, Christian, Hindu websites?) It’s time people come out of their tribal identities hidden under the religion. Internet is a flat space for “God’s” sake.

  • ITW

    Muxlim is a bad web site it soles in “Rouge Website”.

    Muxlim is a very bad customer service sole in the area. I am a non muslim. I am having complaints about this website like poor maintain web site, couple mistakes on the website.

    The Police tell me its a rouge web site and its not register with the Police at all (This is what their said to me).

    This means muxlim is a poor website and my solictors are dealing with this web site to complete shut down for unlegal usage and making false accused.

  • ITW

    here is another muxlim user who is my mate from facebook he said this
    how are u keeping bro. Its not at all nice what they did to you and banned u from MS without reason or notification. I hardly go on that site anymore,some people are just horrible man. But dont let it get u though, its not really a big deal, if your not good enough to be on that site,then the sites not good enough for anybody. You still have ure friends here bro,Kam and me and whenevr you need us just write. You take care my friend,stay in touch and i hope to hear from u soon. May Allah bless u.

    Peace

  • Brother Jackson

    As for the start-up, Muxilm..

    I need to argue against Robin’s point on the 1.5 Billion muslims in the world, 150 Million being on-line..

    This type of service is for a small niche for those numbers you mentioned for a lot of reasons:

    1) Not such a heavy prospect for the Arab market. This service is a lot more geared towards a niche within a market.. Think Christain SNS etc.. (More religious types)

    2) I see this service catering more to muslim expat communities in foreign countries and a certain niche from actual muslim countries.

    3) That CEO guy needs to shave. If he had a clean shave look we might have avoided all the racist and retarded comments, and he might secure good VC funding too

    May Allah bless you all!

    And remember, terrorism has no religion!

    P.S.

    Magdaline, my offer still stands :)

  • http://francaisdefrance.wordpress.com/2010/09/01/des-jeux-video-halal/ Des jeux vidéo « halal … « Francaisdefrance's Blog

    [...] patron du portail internet Muxlim.com a lancé en 2008 un MMO baptisé Muxlim Pal. Il explique ici la philosophie de sa [...]

blog comments powered by Disqus