What recession? We’ve confirmed that startup Delivery Agent has just raised $25 million in Series D funding led by new investor Focus Ventures with T-Venture, Coral Group, Ironwood Capital, Bessemer Venture Partners, Worldview Technology Partners and Cardinal Venture Capital participating. This brings Delivery Agent’s total funding up to $60 million.
In a nutshell, Delivery Agent helps TV networks monetize content through two distinct channels. First, the company creates online marketplaces for products and merchandise that are seen on television shows. Delivery Agent has signed on all the major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. Similar to GumGum’s ShopThisLook feature, Delivery Agent catalogues products appearing in movies and shows and then creates an e-commerce site where products can be purchases. By outsourcing all e-commerce for products seen on their networks to Delivery Agent, networks are able to monetize their content while keeping their overhead costs low.
Delivery Agent’s second service is coordinating advertising from the brands that manufacture the products that are shown on a networks’ TV shows. Delivery Agent will go through the index of products that will be airing on a show prior to when the episode airs, and then reach out to the brand and offer them the ability to buy an ad package for the show.
Mike Fitzsimmons, Delivery Agent’s founder and CEO, tells me that the new funds will be used to develop “click-to-buy” applications for online video and mobile content. In fact, Delivery Agent will soon launch a partnership with a major cable operator that will allow consumers to click and buy a product they see on TV with their remote control. Fitzsimmons also add that Delivery Agent will be using the funds to pursue international growth, and launch their content-monetization services in markets in Europe and Asia.