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  • LX series: Sharp Japan rolls out new AQUOS TVs with 2,000,000:1 contrast ratio

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Tuesday, September 29th, 2009

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    Sharp has announced four new LCD TVs with some impressive specs for the Japanese market today [press release in English]. The TVs will be available in four sizes: 40, 46, 52 and 60 inches. All models are full HD and feature LED backlight for improved picture quality.

    The TVs from the so-called LX series feature a fantastic contrast ratio of 2,000,000:1, extra-low power consumption levels (Sharp speaks of the lowest in the industry) and an RSS six-speaker system with duo bass sub-woofer and a 2.1-channel set-up (except for the 40-inch model).

    The 60-inch flagship model will go on sale in Japan on November 25, and it isn’t cheap (price: $6,100). The other models prove that quality has its price, too: Sharp sells the 52-incher for $5,000, the 46-incher for $3,900 and the 40-inch model for $2,800. The company hasn’t laid out international distribution plans for the LX series yet.

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