Do you remember the iriver Story, the company’s first stab at an e-book reader? Of course you don’t, especially since it’s still only slated for release in Asia. Be that as it may, it’s now available for pre-order for a hot $281, or thereabouts, fiat currencies being what they are.

Like the IREX e-reader that I played with for a hot minute, it supports memory cards (presumably SD cards), this time all the way up to 32GB.

Just think, only two years ago, we were all “e-books? what’s that?” Then Kindle came out, and now everyone hates paper books.