FuelMyApp is a new site launching now which is a platform for iPhone app developers to reward users for reviews. Here’s their pitch: Developers get reviews about their apps, while users get free apps in return for reviewing them. Now, before you cry Pay-Per-Post read on and let’s figure this thing out.

A lack of reviews on very new apps is a common occurrence when you hear about an app that’s potentially awesome it hasn’t hit the mainstream yet.

So how does it work? Developers submit their app’s iTunes reference to the site and select how many reviews they want. iPhone users sign up with their Paypal email address and iTunes nickname. As soon as the review is published in iTunes, fuelmyapp automatically credits back the app fee to the user via Paypal.

Now, let’s look at those potential problems.