At our Real-Time Stream CrunchUp in July, 12seconds previewed a new iPhone application to send video messages to your Twitter and Facebook followers. Today, the app, called 12mail Video Messenger, is finally live in the App Store.
To refresh your memory, basically, the app allows you to send short videos to your friends in the same way that you might send them text messages. Once you download the app, you simply input your Twitter or Facebook (or both) credentials and you have access to your contact lists from those services. From there, if you want to send a message to someone you're connected with on Twitter, simply enter in their name, record the video (or use a pre-recorded one) and it will send them a direct message with a link to the video.
If you send a message to Facebook friends, it will post the video on their Wall. You can also mix and match contacts to send the videos to from within the app. And you can send the videos out publicly to all your Twitter followers. If your contacts also have the 12mail app, they can see the message right from within it on the iPhone. And it will send a Push Notification when new messages come in.
12mail is a big part of 12seconds' new strategy to use existing social graphs (Twitter, Facebook) for its video platform, rather than trying to build out its own. That makes sense as obviously those are much, much larger than 12seconds.
Interestingly, the app will also work with non-3GS iPhone (meaning ones without video recording capabilities) but it becomes a dumbed-down version of the app. Users of 12seconds' first iPhone app will remember that it involved still pictures and audio; this dumbed-down version is basically the same.
You can find the free app in the App Store here.
Also kind of humorous is Apple's list of warnings for the app: “Frequent/Intense Sexual Content Or Nudity,” “Frequent/Intense Realistic Violence,” etc. Apple clearly loves the possibilities of video messaging!