TC50 Demopit Company TweetFunnel Launches Enterprise-Friendly Twitter Publishing Platform

Thursday, September 17th, 2009

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

As more and more businesses dip their toes in the Twitter stream, there’s a need for enterprise-focused Twitter applications that cater to businesses’ needs from the microblogging platform. TechCrunch50 demopit company TweetFunnel is business-friendly publishing platform for Twitter.

The web-based application is both a Twitter client and a platform for businesses to manage all their Twitter accounts. TweetFunnel lets you aggregate and use multiple Twitter accounts, and also makes it easy for several employees to post to one Twitter account. Users can also schedule, monitor and assign posting of Tweets within the platform. And TweetFunnel offers Bit.ly link analytics within its platform.

TweetFunnel breaks down users into three different categories—administrators, publishers and contributors. The administrator has permissions to add users to the account and to review and publish tweets. Publishers also have the ability to review and publish tweets and contributors can add tweets to the review queue, but cannot publish tweets.

The platform is appealing and has a number of compelling features for businesses, including the ability to time and assign Tweets. Of course, TweetFunnel will face competition from the growing number of clients and services that provide variations of enterprise-friendly Twitter clients, including PeopleBrowsr, ViralHeat, and Socialseek.

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