Bose had some sort of official unveiling in New York earlier today, but I didn’t want to leave Matt and Doug manning the site all by themselves, so I didn’t attend. This is what I missed: the Bose SoundDock 10, a $599 (?!) iPhone/iPod dock that weighs some 19 pounds. It’s rather big, yes.
So what does $600 buy you these days? By all accounts it gets you a dock, all right, the same kind we’ve seen for so many years now. Of course, Bose will swear up and down that it’s unlike any dock you’ve ever heard, and while that may be true, it’s not like the iPhone can play FLACs (without tracking down an App via Cydia). So if you think your 320 kbps MP3s (or worse: iTunes-purchased files) warrant such extensive acoustics, then by all means.
There’s a pretty big subwoofer in there, too, just in case you’re listening to hip-hop all day long.
Of course, you could be one of those Bose haters. If you are, then you probably don’t want anything to do with this. But I’m sure Bose knows its market and what it wants…
It’ll be available on September 21, the day after the new Pearl Jam album.