Sound the alarm! Breaking news! This just in: Samsung, who announces something every week (No. Really.) will be announcing something at CTIA on Wednesday, October 7th.

To be honest, we actually expect them to announce multiple somethings at CTIA – but this one was big enough that they wanted to highlight it. With that said, here’s the catch: it’s big enough that they want to highlight it, but not so big that they’re renting out a theater for the press announcement; this is goin’ down right in their booth. Expect something fun, but probably not anything mindblowing.