Video: The Samsung Audience Measurement System

Saturday, September 5th, 2009

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

This is an experimental Samsung system for ad targeting. You walk up to a sign and it can tell if you’re a man or a woman and, potentially, replace the ad on the sign with something you’d be interested in. It will also keep track of people walking through your mall who stop at the sign. The system can also figure out how many of each sex are in the herd and act accordingly.

While it seems like a great way to target advertising, I find it really creepy. You?

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