The Onion Beats Investigative Journalism On Google News

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Thursday, September 3rd, 2009

Sometimes I actually feel sorry for old media. Blogs are taking all the page views and don’t have the massive cost overhead of newspapers and magazines. AOL is gobbling up magazine and other media writers by the hundreds.

And today I see this article talking about Google News Spotlight, which focuses on that supposedly last bastion of old media – investigative journalism. The stuff that’s “too hard” for blogs to do. But in a world where old media can’t keep up with breaking news, presumably longer investigative articles can be their safe place:

The Spotlight section of Google News is updated periodically with news and in-depth pieces of lasting value. These stories, which are automatically selected by our computer algorithms, include investigative journalism, opinion pieces, special-interest articles, and other stories of enduring appeal.

And what’s a good example of a special-interest article with “enduring appeal?” The Onion, a satire website which is currently the top story on Spotlight. This article beats out everything else that old media investigative journalism can muster right now.

It’s just too bad Google News isn’t linking to the Daily Show yet.

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