OK, so they haven’t officially called it Boogle (possibly because there’s something called that already), but we thought we’d get in there before anyone else does. So what’s it all about? Well, BT is shortly to become an authorised reseller of Google AdWords, as part of a new a deal designed to help small businesses boost their online marketing performance. BT Business customers will now be able to get professional, full-service AdWords account management, including set-up and ongoing campaign monitoring. Currently, over a million businesses in the UK are served by BT Business, including the 350,000 members of BT Tradespace.
This is great news for businesses that don’t have the talent to manage AdWords campaigns in-house, particularly non-tech companies for whom the internet can sometimes be a bit of a mystery. For the rest of us, it promises improved AdWords support if you’re already a BT Business customer and perhaps a little weight off your marketing guy’s shoulders.