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Event Ticketing Startup Amiando Shows Impressive Early Growth

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Event ticketing and management site amiando is reporting some impressive growth in revenues. In a company update the private German startup is circulating, it is reporting 200 percent annual revenue growth in the second quarter, and 65 percent growth over the first quarter of 2009. The report doesn’t give absolute numbers, but I’ve learned that it is in the range of a few million Euros a year, split evenly between its two main businesses, amiandoTICKETS (ticket sales) and amiandoEVENTS (event registration and management). The company says it is on track to become profitable by early next year.

On the ticketing side, amiando is selling about 30 million Euros worth of tickets a year, of which it gets a cut of 7.5 percent or less. It offers tickets in 15 currencies and has been used for more than 70,000 events since it launched three years ago. About 45 percent of its revenues still come from its home country of Germany, but more than half come from outside. And since it opened up its ticketing API last December, about a dozen social networks now offer amiando as a ticketing app.

Facebook Connect alone accounts for 5 percent of its event traffic and 2 percent of revenues. And Twitter recommendations are growing fast. Although email recommendations drives more referrals than anything else.

While Amiando is coming up the ranks, it still trails Eventbrite in traffic. Other competitors include Eventbee and TicketLeap.

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