Domain Desperation And Six Minute Abs: .Biz To Sell One Character Domains

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“That’s right. That’s – that’s good. That’s good. Unless, of course, somebody comes up with 6-Minute Abs. Then you’re in trouble, huh?” – Ted (Ben Stiller), There’s Something About Mary

The more top level domains that are approved by ICANN, the less each of them is worth. People continue to flock to .com: 82 million of the 111 million non-country specific domains registered are .com. Everyone else splits what’s left, with .net and .org taking the bulk of the leftovers.

That means if you’re running the, say, .biz or .info domain registry businesses, with 5 million and 2 million domains registered, respectively, it’s time to come up with some marketing genius.

.Biz is first to market with, yes, one character domain names. These domains, previously reserved, will be auctioned off on September 23 at 12 noon EST via Sedo. A total of 36 domains will be sold (26 letters and 0-9). If you want to be the proud owner of 1.biz or whatever, the details are here.

“These domains are rare and potentially very valuable” says Neustar, which runs the .biz registry. Presumably whatever you pay in the auction is a one-time fee, and normal registrar rates of a few dollars a year will apply after that.

If you’re thinking of buying these to do a quick flip, think again. We hear .com will release one character domains within the year, too.

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