Applications anatomized: Wakoopa's State of the apps

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Wakoopa tracks application usage in order to recommend new software, games and web applications. It has two main groups of users: professionals and hedonists. The professionals are generally developers or designers who enable the usage tracker during working hours and account for around 60% of users. Hedonists use Wakoopa to track games and entertainment applications. These users are stereotypical early adopters; what they use today we may all be using tomorrow.

The company just released its latest State of the apps report showing trends in application usage in Q2 2009. The report is based on 110K users of which 88% are male, although female users account for half of the top users. 40% are in the US while 30% are from Europe. It’s easy to bowlderdize a report like this especially when looking at trends across all users, e.g. Linux users have an entirely different usage profile to Windows or Mac fans, but there are some interesting patterns here.

Most popular applications

Firefox has clearly won the browser war in this group with 55% of users. It is the most popular browser across all platforms. Facebook is the dominant web site with 17.9% of usage time followed by Gmail at 10.5%. Twitter usage is growing steadily but still only accounts for 4.32% of usage time even though 25% of Wakoopa users are on Twitter. Windows Live messager is the most popular IM tool, followed by Skype.

new-apps1

Biggest changes in Q2 2009

Wakoopa Windows users racked up a huge number of hours on SIMs 3 in comparison to other new applications introduced in Q2. Tweetie is flavour of the month for Mac users. The biggest climbers in existing web applications were Habbo (a social network for teenagers) and Orkut (Google’s social networking site). Interestingly, the applications which experienced the biggest gains on Windows were both anti-censorship tools, Freegate and Ultrasurf, even though only a small proportion of Wakoopa’s users are in places like China where Freegate was originally popularised.

A day in the life

In case you needed convincing, developers are different. Development software is most used in morning and 3pm. Developers become less productive after 4pm when they start doing office tasks and entertainment. Peak application usage is at 4pm for everyone else. Most gaming happens on weeknights. Email peak is at 11am while social networks hit a high after 8pm, e.g. peak Twitter usage is at 9pm.

windows-throughout-the-day

Age and apps

World of warcraft, the most played game, actually gets more popular with age. The heaviest users are 31-40. Over 50s are the most enthusiastic Skype users with 20.17% on Windows and 58.46% on Mac (talking to the grandkids?) while Asian users don’t seem to know that Skype exists.

Next for Wakoopa

Wakoopa now contains a database of around 300K applications and is in the process of rolling out services for large technology companies and research agencies who have customised use cases for application usage, e.g. an internet provider interested in usage across different broadband packages. Maybe in the Internet age, you are what you app.

  • http://blog.wakoopa.com/2009/08/17/the-state-of-apps-q2-2009/ The State of Apps – Q2 2009 « Wakoopa blog

    […] by the way, also check out coverage of this report on Techcrunch: “Maybe in the Internet age, you are what you app.” Posted by Robert Filed in […]

  • http://www.twitter.com/julesmorgan Jules Morgan

    Quick off topic note : Putting a full width image before the ‘Read More’ link makes it look like the article is finished.

    Back on track, I’ve been using Wakoopa for a while and there’s a bunch of stuff I like about it. The tracker only uses about 1MB of memory with practically zero CPU overhead and the site is clean and easy to use.

    That said, it falls short on what it says it’s about – finding great software/ensuring latest versions. I wonder if they’re moving on corporates despite that, or because they feel they’ve nailed it. Their lifeblood comes from keeping the trackers installed on desktops, but right now the value of doing so is limited.

    • http://www.twitter.com/julesmorgan Jules Morgan

      Oh, this has gone on the main TC site – first point not valid there.

      • Ciara Byrne

        Now also updated in UK version – I just wanted to get one of the nice charts on the frontpage :)

  • Samuel Ryan

    I really love Wakoopa, I don’t actually use the site that much for finding new apps but I have a love for tracking my statistics – maybe you should do an article about tracking stats, whatpulse.org is another great app for it.

    I do 100 hours a week, I guess I’m up there as a top user :)

  • http://techcrunchies.com/most-popular-website-by-usage-time/ Most Popular Website by Usage Time : Tech Crunchies – Internet Statistics and Numbers

    […] Facebook clearly gets the edge being the social network that it is. A research by Wakoopa shows the following […]

  • http://tek-works.com Curbob

    Freegate link is incorrect.. it links to a domain for sale.

    • Ciara Byrne

      Fixed. Any comments on the content?

  • http://verolines.com/?p=479 Verolines » Blog Archive » Wakoopa’s State of the apps

    […] More […]

  • http://www.wakoopa.com busdevgirl

    For those who didn’t catch it, you can download a free copy of Wakoopa’s Q2 2009 The State of Apps: Software, Games & Web trend report via http://wakoopa.com/report

  • Techcrunch

    And we care about this because…?

    Wakoopa manages the amazing feat of being even more useless than Twitter. Watch for a “strategic partnership” between the two soon.

    • http://buzka.com/webuildwebapps Gerry

      > Wakoopa manages the amazing feat of being even more useless than Twitter. Watch for a “strategic partnership” between the two soon.

      They are very different apps. I use Wakoopa because I like to find superior apps to the ones I use. I don’t know about you, but I prefer to be using the best tool for the job and when playing games I prefer to only spend time playing the best ones.

      Twitter, at least for me, only makes me less productive, not more. I don’t think reading countless tweets about trivial things that happen in people’s lives to be a good use of my time. I’m not sure why you think these two apps are similar in any way.

  • Puranjay

    I used Wakoopa’s competitor Rescue Time

    Honestly, it’s like any of the other organizing/productivity tools in real life (calendars, to-do lists, etc.) – sounds great on paper, you install it with a lot of enthusiasm. Two weeks later, you can’t even remember if you have it on your computer.

    Face it, technology people. People will always be lazy, disorganized, and unproductive, no matter what you push at them

    • http://www.facebook.com/people/Ryan_Brohman/735990540 Ryan Brohman

      I think the real potential for Wakoopa is not from providing “value add” to each user, but rather from selling the data they’re gathering. They’re likely only offering the rest (recommending new apps, social network) as an enticement to get their software on as many computers as possible.

      I’ve never heard of these guys before this article, so maybe I’m wrong on this but I’d bet the information they’re gathering is where they’re going to make their money. And I’ll also bet that this will prove to be a winning idea.

      • http://www.wakoopa.com Mindy

        @Ryan Brohman:
        You’re quite close in your speculation of how Wakoopa’s business model is moving forward.

        From the Wakoopa blog: http://blog.wakoopa.com/2009/08/17/the-state-of-apps-q2-2009/

        “Wakoopa will soon launch a new product named QD. QD (which stands for Quantitative Data) allows an organization to track software usage and website visits for any group of participants. In other words: the technology that powers Wakoopa is soon yours. We’re currently open for any parties that have a great use case for this kind of technology, be it in targeted analysis or statistical research. “

  • Rob

    How do these work? For example if I just have firefox open does that mean I’m “working”?

    • http://ciara-byrne.typepad.com/ Ciara Byrne

      Wakoopa tracks application usage, not productivity. There’s a tracker you install to monitor what you use and for how long.

  • http://demopit.com/2009/08/11/discover-software-and-games-with-wakoopa/ Discover software and games with Wakoopa

    […] See full review on TechCrunch [here] […]

  • http://tek-works.com Curbob

    sorry Ciara, it was very early here..

    so comment on the article.. I had looked at Wakoopa before but hadn’t installed it yet, this article and the data that Wakoopa has collected made me wonder when my most productive times are (yes i know this may not show productivity but as a dev, this shows what programs are being used not just running So if I have Visual Studio or Enterprise Manager in focus the most, it gives me an idea of how much actual work i’m doing, or webpages says i’m slacking or doing research) and so far this morning isn’t looking too good :)

    • http://ciara-byrne.typepad.com/ Ciara Byrne

      People should point out typos/errors of course (shouldn’t have made them in the first place) but it does make me laugh when TC commenters only talk about the syntax and not the sematics. So thanks for the follow up.

  • http://www.facebook.com/people/Daniel_Gold/90400304 Daniel Gold

    Wakoopa site seems to be down

  • http://www.facebook.com/people/Ryan_Brohman/735990540 Ryan Brohman

    I think the real potential for Wakoopa is not from providing “value add” to each user, but rather from selling the data they’re gathering. They’re likely only offering the rest (recommending new apps, social network) as an enticement to get their software on as many computers as possible.

    I’d bet the information they’re gathering is where they’re going to make their money. And I’ll also bet that this will prove to be a very successful business plan.

  • Mike

    Who uses this software? Feels like this basically shows us the software usage of Techcrunch readers. The charts are nice, though the possibilities of using the data seem limited.

    • http://buzka.com/webuildwebapps Gerry

      Software junkies who always want to be using the best tools for the job.

  • http://www.indiacallingcards.in/applications-anatomized-wakoopa%e2%80%99s-state-of-the-apps-08-calling-cards/ Applications anatomized: Wakoopa’s State of the apps « India Calling Cards

    […] the article here: Applications anatomized: Wakoopa’s State of the apps Comments […]

  • http://copywriterontheloose.nl/blog/2009/08/19/wakoopas-state-of-the-apps-q2-2009-rapport/ Wakoopa’s State of the Apps Q2 2009 rapport. « Copywriter On The Loose – Portfolio en Blog van Raphael Kamp

    […] dan ook aan om eens een kijkje in het rapport te nemen. Download het volledige rapport hier. Op TechCrunch kun je nog meer informatie over Wakoopa […]

  • http://wyrdpress.co.uk/2009/08/the-most-vital-pc-maintenance-you-can-do-on-your-system/ The Most Vital Pc Maintenance You Can Do On Your System | Wyrdpress

    […] Wakoopa’s State Of The Apps Report: Don’t Hassle A Geek After 4pm (uk.techcrunch.com) […]

  • http://415vince.com/wordpress/1319-28082009/wakoopas-state-of-apps-q2/ Vince’s Blog » Blog Archive » Wakoopa’s State of Apps Q2

    […] Wakoopa’s State Of The Apps Report: Don’t Hassle A Geek After 4pm (uk.techcrunch.com) […]

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