Flogging while blogging: Recombu tries something slightly different

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recombu“I’m a mobile phone expert,” writes Andrew Lim humbly, as he explains the concept behind his new venture with Jamie Harwood. Recombu is part fresh idea, part Shiny Media remnants (Susi Weaser, wannabe “Queen of London” and erstwhile editrix of Shiny Shiny, is on board as a freelance, as is TechDigest’s former editor, Stuart Dredge). But it’s not just his own considerable expertise that Lim is relying on:

Recombu is a portmanteau of the words read, compare and buy, and our site aims to help you with all three. We have a fantastic editorial team who will provide news and reviews, but the site is also designed to let users write their own opinions and to discuss phones too.

So the site is a mash-up of user reviews, price comparisons, recommendations and editorial content. It’s not the kind of tech company we’d normally cover, but it’s interesting if you’re into that whole ‘future of journalism’ debate, because it represents one of the new models of ‘flogging while blogging’: some content will come from staff and some from customers, but everything exists in the context of a site that basically exists to sell mobile phones.

Recombu isn’t the first company to try something like this, but it has launched with a strong team and an attractive website. Over the next few weeks, we’ll discover if the editorial content does it justice. The company is launching at a tough time. Let’s just hope that they go easy on the £80-a-sheet wallpaper.

  • http://blog.alexguest.me Alex Guest

    I’m just wondering why “it isn’t the kind of tech company [you’d] normally cover”, given your coverage of e-tailers, price comparison sites and blog networks.

  • http://uk.techcrunch.com Mike Butcher

    We don’t normally cover those either. Otherwise you’d see a lot more of those companies on this site. Instead we cover the ones we find the most interesting, the ones with the more innovative models. This site fits that mould.

  • Money Talks

    Yeah whatever. Must want a drive of Jamie’s Ferrari or you’ve had a nice back hander :)

    • http://uk.techcrunch.com Mike Butcher

      LMAO!

  • http://www.here.org.uk/2009/08/affiliates-diversify-new-site-recombu-launches.html Affiliates Diversify - New Site Recombu Launches

    […] affiliate model into the realms of online publishing. Recombu has already been featured in TechCrunch with the above situation mentioned and I’m sure other online publishers will also be taking […]

  • http://cash-bandit.com/2009/08/10/affiliates-diversify-new-site-recombu-launches/ Affiliates Diversify – New Site Recombu Launches - Cash-Bandit.com

    […] affiliate model into the realms of online publishing. Recombu has already been featured in TechCrunch with the above situation mentioned and I’m sure other online publishers will also be taking […]

  • talker

    Paid search is too expensive to make money as an affiliate which is what this business is, it doesn’t actually sell phones I don’t think, it refers sales on for a commission.

    As an affiliate, if it pays Google £1.50 – £2.00 for keywords, and conversions are around one in ten, the affiliate commission isnt enough to make a profit. But with SEO content it may hope to pull traffic from natural search results instead of paid search and be back in profit.

  • http://www.dannywhatmough.com/2009/08/10/cool-stuff-august-10-2009/ Cool stuff – August 10, 2009 — Danny Whatmough.com

    […] the RSS 2.0 Feed. Subscribe by RSS Or subscribe by email: My Recent LinksFlogging while blogging: Recombu tries something slightly different August 7, 2009 Londoners are top Twits August 6, 2009 The right ‘social’ tools for the job […]

  • curiousblogger

    I guess that makes sense as a blog that you cover what you find most interesting but if the FTC approached you as a blog and asked you if you wrote about companies that were doing you some kind of favour and you said no we just write about what we’re interested in, how might that convo develop?

    Jamie Harwood has been banned enough times by Google to fully understand the four or five figure value of a link from Techcrunch if this is an SEO play.

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