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  • The Secret Code Of Apple's App Rejection Process Laid Bare (humor)

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Thursday, August 6th, 2009

    davincicodeOur commenters have proven themselves to be a brilliant bunch once again today. Perhaps you saw our best comment ever a few weeks ago. That’s followed-up today by a commenter, tenthings, who has deciphered the code Apple uses to reject apps. Funny, we’ve been led to believe all this time that human beings actually look at the apps and make the call — even though it often doesn’t seem like it — but the script makes much more sense.

    Behold, the code:

    i just hacked into the App-store approval system. here’s what i found (pseudocode):

    flipCoin()
    if (heads)
    approve app
    else
    reject app
    wait 1 week
    if (pressCoverage >= lotsOf)
    rejectMoreApps
    else if (pressCoverage >= tooMuch)
    fireBoardMember
    else
    rejectAppAnyway

    This seems to make a lot more sense then Apple VP Phil Schiller’s long-winded response to one rejection earlier today. And explains Google CEO Eric Schmidt’s removal from Apple’s board of directors perfectly.

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