Bing Has Succeeded… In Finding The Worst Jingle Ever

Wednesday, August 5th, 2009

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

picture-15A few weeks ago, we wrote about the contest Microsoft’s new search engine Bing was holding to find a catchy jingle for the product. Today, they have announced the winner. “Catchy” is one word for it. Another is “awful.”

Sure, the song will get stuck in your head, but so does the sound of seals barking, or cows dying, if you listen to them for long enough.

But as bad as the jingle is, the video is much, much worse. It’s some guy in pajama pants doing really bad interpretive dance nonsense with awful effects and a Bing backdrop. The entire time I’m watching this, I’m thinking: So this is what hell looks/sounds like.

I cannot believe the guy won $500 for this. And I also cannot believe our interns didn’t enter.

Bing, as a product, is pretty solid. This jingle, is not. Hopefully whoever voted on it was just messing around with Microsoft.

“Enjoy” it below.

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