NSFW: Trust me on the sunscreen (and the future of journalism)

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Day two of this ridiculous juice cleanse experiment and I feel like a new man. By which I mean, I feel like my insides aren’t fully developed, I have no strength in my arms or legs and the idea of eating solid food is just a distant dream.

It’s all Lacy’s fault, of course, she actually pays for this nonsense every month or so and claims it’s the reason why she no longer gets sick when she travels. Arrington and Heather apparently swear by it too.

The rest of TechCrunch, meanwhile, are beyond skeptical, bandying around words like “science” and “proof” in a pathetic attempt to disguise the fact that they’re in the pay of Big Cheeseburger. Whatever the truth, I’ve bet Lacy fifty dollars that the only thing the cleanse will achieve for me is crippling hunger and a loss of feeling in my extremities, so I’m in for the duration. At least as I lie on my deathbed, puking water and romaine-and-celery juice into a cardboard bowl, I can comfort myself with the fact that it was free – a promotion by the company to tempt California-based hacks into starving themselves to death. Journalistic freebies for the win (see my statement of ethics: here).

Speaking of ethics, I’m just back in San Francisco from an all expenses paid trip to the beach. Promoted as ‘Geeks At The Beach’, the trip came courtesy of J.R. Johnson who runs a new site aiming to bring people together based on things they agree on, to discuss things they don’t. According to the invitation, J.R. wanted to round up ‘influential’ social media types for a day of discussion about trends in the industry, and where it’s heading next. In Los Angeles. On a beach.

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