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Good.ly expands its charitable remit with new merchant partnerships

milo yiannopoulos
Friday, July 31st, 2009
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Good.lyThere’s something in the water of Web 2.0 that makes every semi-successful start-up desperate to “give something back” before they’ve really “got” anything themselves. In the good old days, corporate social responsibility was a pricey but worthwhile PR investment; now, having social conscience seems to be part of the job description for aspiring tech entrepreneurs.

So it is with Skimbit‘s Alicia Navarro, whose affiliate sales product Skimlinks has been mopping up at awards ceremonies this year: Alicia’s email signature proudly boasts Best New Business and the Special Award for Technical Innovation from the New Media Age Awards and Innovative Publisher of the Year, Best New Entrant in Affiliate Marketing and Best Use of Technology from the A4U Affiliate Marketing Awards. Beat that.

In May, Skimbit launched Good.ly, a URL shortening service tied to an affiliate tracking system that pays out “the lion’s share” of any revenue to a charity of your choice (55%, actually). Now, they’ve launched a campaign called “Chat for Charity”, pairing up with Prezzybox.com (and soon others). 

When you make a purchase at Prezzybox, you’ll be asked if you want to tweet about it. For the time being, 100% of merchant commissions go to the merchant’s choice of charity.

So the next time you feel like recommending an Aquasaur or micro electronic cigarettes to your mates, spare a thought for the Dogs Trust and use Good.ly to do it.

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  • http://press.skimlinks.com/2009/08/03/goodly-expands-its-charitable-remit-with-new-merchant-partnerships/ Good.ly expands its charitable remit with new merchant partnerships | press

    [...] Milo Yiannopoulos   |    July 31st, 2009   |   view article [...]

  • http://onecent.us Bill Purkins

    Good.ly is all well and good, and should be admired for what they are doing, but bear in mind that the 55% they are donating to charity is 55% of THEIR commission from sales made of products advertised on their site, so something has to be PURCHASED for any charitable donation to actually be made. My guess is that most of their URL shortening transactions do NOT have an accompanying purchase, so nothing is given to charity. Someone correct me if I am wrong, please. Now, http://onecent.us, a US owned domain free url shortener on the other hand, which admittedly wraps themselves in the flag and appeals to US patriots to supprt a dot US domain name instead of a foreign one, like bit.ly or Good.ly, which are Libya (ly). This US site runs text ads for its revenue and advertisers get to name their own price in sort of a game of King of the Hill to compete constantly for coveted above the fold and top line spots for more views and hopefully clicks. This is not PPC (pay pay click) but more like the advertiser calculating their OWN CPM (cost per mille) for impressions. This seems to be a clever twist and marketing gimmick, but likely not unique, not that it matters. ALSO, onecent.us donates 90% of their gross revenue to charities that users of the free service get to cast a ballot for on every URL shortened, and the money is divvied up at the end of the month. THIS is much more attractive and beneficial to the charities, as users need to take no extra action or spend anything to spark the charitable donation. The 90% is straight off the GROSS revenue, and whether or not onecent.us can survive on the 10% left over will be interesting to be seen. They certainly seem to think they can do it, and already as of this writing 13 Jul 2010 it appears they have overtaken Good.ly in number of usages per day on Twitter after launching the service only on 08 Jun 10, but really having started aggressively promoting the site on (somewhat appropriately) the 4th of July, 2010, just 9 days ago.

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