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  • Verizon Uses Twitter To Trash Talk AT&T Too

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Monday, July 27th, 2009

    picture-1211Twitter is great for a lot of things, but I think my favorite use of it is public smack-talking. Just read what Lance Armstrong has to say about his Tour de France-winning teammate, Alberto Contador. And in the tech world, we have some good smack talking from Verizon directed at rival AT&T today.

    John Czwartacki, who is the policy blog editor for Verizon, sent the following public message on Twitter, “This what USA’s most reliable wireless network sends BEFORE a conference. #VDC“— complete with a TwitPic (below) of a giant Verizon truck parked outside the conference to bolster signal.

    He doesn’t mention AT&T specifically, but he doesn’t have to. His next tweet repeats the message, but directed at me. Clearly he’s been reading our rants against AT&T’s poor service, most recently about AT&T having problems during Comic-Con in San Diego.

    For what it’s worth, AT&T reached out to me the other day saying it felt that it did a good job handling the onslaught of Comic-Con traffic on day 2. Of course, that still doesn’t speak to why it was bad on day one, when the company undoubtedly knew they were going to see a surge of usage. And that’s what Verizon’s tweet speaks to, nipping problems in the butt before they become problems. Judging from SXSW and Comic-Con, apparently that’s too much to ask from AT&T.

    AT&T has been a trending topic on Twitter multiple times over the past few weeks — and never for a good reason. Verizon is just the latest to jump on the bandwagon of trashing the service on Twitter. Will AT&T respond? Can it?

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    In related news, an AT&T Twitter bot has been responding to negative comments by bloggers with multiple Tweets from fake accounts. Could this be the era of Twitter astroturfing?

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