While at the recent Seedcamp Speed Dating event, I was introduced to UberVU. UberVU provides a single location to track conversations across multiple locations and sites. This social aggregation tool provides a conversational graph of threaded conversations. UberVU get comments, reactions, and mentions around a story from multiple services. This can be used by corporations to monitor the buzz surrounding a brand, but it also allows users to take part in the entire conversation.
For example, with the plugin, someone reading an article in Google Reader can see what others are saying about a post. I wonder, though, if we’re already inundated with information and if there’s a need for yet another aggregator. A case in point: a recent story in the Guardian (and this happens on many other news sites) has 300 comments (many of which are by trolls and don’t provide much insight) and a recent post on TechCrunch Europe has 44 comments. Multiply that by the number of comments on other sites and it’s pretty overwhelming.
In the video below, Vladimir Oane, one of the co-founders of UberVU, explains how the service works and its potential for expansion. Developers can add the UberVU plug in to their own sites. Vladimir also explains how it can be used for personal branding as well as brand management.