As Twitter becomes a valuable marketing tools for companies, there has been a proliferation of sites and startups that help manage a brand’s presence on the microblogging site. Buddy Media, a startup that develops of applications for social networks, including Facebook and MySpace, is throwing its hat in the ring by launching a Twitter Management System for brand advertisers to manage marketing efforts and analytics on Twitter.
Buddy Media’s Twitter Management System will let marketers measure and identify Twitter trending topics around a particular brand, related topics and competitors. You can also track performance and trends for a brand and entire industry across Twitter with easy to view data on followers, mentions, and re-Tweets.
Similar to URL shortening sites like Bit.ly, the tool will let you track volume and frequency of click-through rates in Twitter as well as monitor and analyze the sentiment of Tweets about a particular brand compared to competitors. Within the system you can create various profiles to manage several brands and different Twitter account and schedule Tweets to be published in advance of campaigns.
And the system acts as a Twitter client itself, so you can have a centralized place to both Tweet and monitor and graph brands. The system reminds me of PeopleBrowsr, which also offers a comprehensive and useful Twitter management system for brands and companies, except that Buddy Media’s application is web-based which in my opinion, has its advantages over Adobe AIR powered clients. And like PeopleBrowsr, Buddy Media’s system offers real-time search capability, which can be especially useful to companies wanting to gain insight into the conversations about their businesses taking place on the social graph.
Buddy Media is fast becoming a digital branding powerhouse. In addition to its Twitter Management tool, the startup also has a Social Page Management System that to help brands engage their audiences by managing their Facebook pages.