What's Up Next For Yahoo? Better Search, Customizable Content (How Fluffy Do You Want Your News?)

Monday, July 20th, 2009

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995), and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Yahoo showed off a couple of new upcoming features during my briefing today on the new home page to launch tomorrow.

The first is a tool, called Customizable Content for now, to dial how “fun” or “serious” you like your news. Want hard core serious stuff? Pull the slider to the right. Fluffy fun stuff to the left. Leave it in the middle for a mix. User testing for this product begins in August, says Yahoo:

Yahoo will also begin integrating the new home page experience into Yahoo search. Users will be able to filter searches by type (via third parties like eHow) by clicking on apps in the left sidebar. Users can also change search type (video, etc.) via links on the left sidebar. Compare a current search for “How To Kayak” to this:

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