Qype – What's the latest at the "European Yelp"?

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I met Qype last week at the Seedcamp Speed Dating event as part of the Traveling Geeks tour.  Here’s a quick heads-up if you’re new to it: Qype is a way to discover new places (restaurants, events, nightlife, sports, etc.) with a focus on European cities, by going through other users’ reviews and feedback. There are many categories for each vertical, along with a simple to use search engine and Google maps. The site currently enjoys a traffic of 11m visitors per month and has over 350,000 registered users from 9 European countries (UK, Germany, France, Spain, Austria, Switzerland, Poland, Ireland and Brazil).

In the video below, Andrew Hunter (UK General Manager) explains how the service is differentiated from competitors like the well-known – at least in the US – Yelp. For instance, the site shows each review in 6 different languages, thereby allowing people to read a review about a restaurant in London in German, French, English, Spanish, Polish or Portuguese.

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