Interactive video and analytics startup Clikthrough has secured $1 million in Series A funding from music execs and investors Max Martin, Savan Kotecha, Nicky Byrne, and Wayne Wilkins. Clikthrough’s technology lets you “clik” on anything you see: products, people, places, and more. Once you click on a “hotspot” you will see information about the product to the right of the main video screen. Clikthrough lets you see how to purchase to an item; user comments, how to save it to a wish list, as well as live chat, rating and sharing features.
Clikthrough’s videos are mainly music videos where everything you see in a video is available to consumers at the click of a mouse for further browsing, sharing, or purchase. The startup struck deals with Sony Music, Universal Music and Slip N Slide Records to license content. Clikthrough, which recently added a customized iPhone site for mobile access, also offers an analytics tools, which tracks behavior and metrics with the videos.