Who wants a cheap Blu-ray player? That's a dumb question. No one wants a cheap Blu-ray player, but rather a low-price, high quality player. This $99 Magnavox is unfortunately cheap. It's only Profile 1.1, doesn't haven't have analog audio out, or anything that would get videophiles excited. But it's only $99.
We're just glad to see more Blu-ray players reach the sub-$100 mark. Hopefully soon we'll see similarly priced units that also feature the latest and greatest Blu-ray has to offer. But until then, we'll take what we can get.