Zoom Zoom: Office 2010 promo video

Thursday, July 9th, 2009

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Office Team Lead: Guys, we need something really exciting to make people excited about Office 2010.
Some Office Programmer Guy: Can we call Google to hint at ChromeOS to take the heat off of us when we launch on Monday?
OTL: Already done. We need a video.

SOPG: What should it include? A little run-through of the program? Sort of a screencast that folks can watch and understand and then maybe get excited about Office 2010? Maybe we can put some Feist in there? Make it really minimalistic?
OTL: No. We need an action movie.
SOPG: What?
OTL: We have a huge marketing budget and nothing to spend it on. Let’s hire some dude to make a movie.
SOPG: But that won’t tell anyone anything about the product?
OTL: Who cares. We don’t need to sell Office anymore. People will just buy it without thinking. People are dumb.
SOPG: But what about Google Apps?
OTL: A red herring. They’re unusable. This is much better.
SOPG: Can I move onto the XBox team?
OTL: Soon. Soon.

via Giz

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