• battlefield-13a_01battlefield-13a_02

  • Amazon Makes The Ridiculous Kindle 2 Price Slightly Less Ridiculous

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Wednesday, July 8th, 2009

    It looks like Amazon had dropped the price of the latest generation Kindle 2, the 6-inch reading wireless reading device, from $359 to $299. I’m actually kicking myself right now because I just purchased the same one for the higher price a few days ago.

    It’s unclear why Amazon dropped the price. Sales don’t seem to be a problem, as it appeared sales for the latest generation Kindle are growing. As of April, sales of the Kindle 2 were apparently selling at roughly double the rate of the first generation device. According to a source close to Amazon, approximately 300,000 of the Kindle 2s had been shipped as of mid-April, suggesting Amazon has made over $100 million in revenue from sales of the $359 device alone this year.

    Amazon officially unveiled the Kindle 2 in February. Besides being smaller and sleeker than its older brother, the Kindle 2 has a longer battery life and 7 times the storage. Amazon dropped the price of the first generation Kindles to $299. But why would you buy the old version for the same price as the new, smaller one? The Kindle DX is still priced at $489. We first broke the news of the Kindle 2 and the large screen Kindle last fall.

    Tags:
    blog comments powered by Disqus