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Outsource Your Beta Testing To Prefinery (Invites)

Leena Rao
Friday, July 3rd, 2009
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Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

The beta testing stage can be the cornerstone to the successful development of a new site. And many startups have to conduct and implement beta testing of sites, surveys and analytics internally, which can be an daunting task when you are launching a site. Prefinery lets startups outsource the whole beta invite process, from start to finish. Prefinery is offering 100 TechCrunch readers with beta invites to test the site. You can sign up here. Use the invitation code “TECHCRUNCH” when signing up for the service.

Prefinery’s ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities.

Prefinery plans to adopt a freemium and monthly subscription model. The exact pricing isn’t nailed down yet, but the founder estimates that pricing will start at $50 per month as the starting point for paid plans, which will be based on the number of beta tester participants. The pricing seems reasonable, especially considering that many of Prefinery’s clients will be bootstrapped startups.

There is definite value in outsourcing the beta testing operations— Prefinery will build out analytics and offer startups valuable data including what days of the week prompt the most signups and what traffic sources result in the most active users.

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  • http://www.prefinery.com Justin Britten

    Use the invitation code “TECHCRUNCH” to cash in one of the 100 invites!

  • http://www.prefinery.com Justin Britten

    Use the invitation code “TECHCRUNCH” to cash in one of the 100 invites!

  • Chad

    What’s the invite code?

  • Chad

    What’s the invite code?

  • http://www.watermelonexpress.com Ujjwal Gupta

    I tried but there is a filed where you need to fill in an invitation code. And the code is missing from this blog.

  • http://www.watermelonexpress.com Ujjwal Gupta

    I tried but there is a filed where you need to fill in an invitation code. And the code is missing from this blog.

  • http://www.watermelonexpress.com Ujjwal Gupta

    TECHCRUNCH is not working. It says expired.

  • http://www.watermelonexpress.com Ujjwal Gupta

    TECHCRUNCH is not working. It says expired.

  • http://melbourne.at9t.com/ 墨尔本

    Great!
    Let’s have a try.

  • http://melbourne.at9t.com/ 墨尔本

    Great!
    Let’s have a try.

  • Chad

    Thanks – woked for me!

  • Chad

    Thanks – woked for me!

  • http://www.entrepranu.com Greg Harrison

    Just Signed up, looks pretty interesting, will definitely use this for my next project that will need some beta testers!

    Just started looking through, but it really makes the process easy, just reading about the API now to sync it with my sign up process :)

    Thanks!

  • http://www.entrepranu.com Greg Harrison

    Just Signed up, looks pretty interesting, will definitely use this for my next project that will need some beta testers!

    Just started looking through, but it really makes the process easy, just reading about the API now to sync it with my sign up process :)

    Thanks!

  • http://newgadgets.dailytidbit.com/new-gadgets/outsource-your-beta-testing-to-prefinery-invites/ New Gadgets | Outsource Your Beta Testing To Prefinery (Invites)

    [...] Original post by TechCrunchIT [...]

  • http://newgadgets.dailytidbit.com/new-gadgets/outsource-your-beta-testing-to-prefinery-invites/ New Gadgets | Outsource Your Beta Testing To Prefinery (Invites)

    [...] Original post by TechCrunchIT [...]

  • http://dash.fiveruns.com Steve Sanderson

    We used Prefinery for our private beta of Dash and we were very happy. Go for it!

  • http://dash.fiveruns.com Steve Sanderson

    We used Prefinery for our private beta of Dash and we were very happy. Go for it!

  • http://www.netspaze.com/ Rajesh

    This is definitely interesting. but I think http://www.utest.com is already in this space. Probably targeted more towards QA testing but i think it has comparable features.

  • http://www.netspaze.com/ Rajesh

    This is definitely interesting. but I think http://www.utest.com is already in this space. Probably targeted more towards QA testing but i think it has comparable features.

  • john

    Can someone please tell this company that the whole Internet is in beta already?

  • john

    Can someone please tell this company that the whole Internet is in beta already?

  • http://c3sart.com Cesar Torres

    Dude, you’re so rad. Way to go! :)

  • http://c3sart.com Cesar Torres

    Dude, you’re so rad. Way to go! :)

  • http://www.betabitz.com Roger Smith

    I launched BetaBitz about 2 years ago to try to solve this same problem I def think it is something worth solving.

  • http://www.betabitz.com Roger Smith

    I launched BetaBitz about 2 years ago to try to solve this same problem I def think it is something worth solving.

  • http://www.digitalmediabuzz.com/2009/07/outsource-your-beta-testing-to-prefinery-invites/ Digital Media Buzz – Outsource Your Beta Testing To Prefinery (Invites) | Digital Media Buzz

    [...] Prefinery’s ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities……..[read entire story] [...]

  • http://www.digitalmediabuzz.com/2009/07/outsource-your-beta-testing-to-prefinery-invites/ Digital Media Buzz – Outsource Your Beta Testing To Prefinery (Invites) | Digital Media Buzz

    [...] Prefinery’s ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities……..[read entire story] [...]

  • http://www.centercode.com Luke Freiler

    We’ve (Centercode.com) been solving this problem primarily for large companies (Adobe, Symantec, TiVo, Logitech, Apple, Cisco, Ubisoft, Palm, HP, Dell, etc) for years now. (:

    We’re currently in the test phase of our offering for smaller companies and product managers, and just released our localized offering – with a large Japanese implementation available already.

    And uTest is out(crowd)sourced QA – not beta testing – very different things, but both very valuable.

  • http://www.centercode.com Luke Freiler

    We’ve (Centercode.com) been solving this problem primarily for large companies (Adobe, Symantec, TiVo, Logitech, Apple, Cisco, Ubisoft, Palm, HP, Dell, etc) for years now. (:

    We’re currently in the test phase of our offering for smaller companies and product managers, and just released our localized offering – with a large Japanese implementation available already.

    And uTest is out(crowd)sourced QA – not beta testing – very different things, but both very valuable.

  • http://www.geekevaluation.com geekevaluation

    TECHCRUNCH invitation code expired

  • http://www.geekevaluation.com geekevaluation

    TECHCRUNCH invitation code expired

  • http://www.voconline.com Rajesh Baskar

    Solutions for the beta testing process have existed for many years now. We at VOConline (www.voconline.com), formerly BetaSphere, were one of the first to provide beta testing solutions
    since the mid-90′s. We’re still going strong with both small and large (Fortune 10) companies getting great return-on-investment by catching
    issues early before going to market with their products.

  • http://www.voconline.com Rajesh Baskar

    Solutions for the beta testing process have existed for many years now. We at VOConline (www.voconline.com), formerly BetaSphere, were one of the first to provide beta testing solutions
    since the mid-90′s. We’re still going strong with both small and large (Fortune 10) companies getting great return-on-investment by catching
    issues early before going to market with their products.

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