Japanese cell phone commercial: Brad Pitt plays disgruntled sumo champion's butler (video)

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, July 1st, 2009

pitt_musashimaru_softbank

Brad Pitt has been shooting TV commercials for Japan’s third biggest cell phone carrier SoftBank for a few years now, and more often than not, he plays a total moron. In this new spot, currently in heavy rotation on Japanese TV, he tries everything to please sumo champion Musashimaru.

Musashimaru (who became Japanese sumo champion in 1999 and is from American Samoa) is in a bad mood, and Pitt tries everything to make him happy. The point of the video is to point out that SoftBank offers particularly slim and light cell phones.

Here is the commercial:

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