Japanese cell phone commercial: Brad Pitt plays disgruntled sumo champion's butler (video)

Wednesday, July 1st, 2009

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

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Brad Pitt has been shooting TV commercials for Japan’s third biggest cell phone carrier SoftBank for a few years now, and more often than not, he plays a total moron. In this new spot, currently in heavy rotation on Japanese TV, he tries everything to please sumo champion Musashimaru.

Musashimaru (who became Japanese sumo champion in 1999 and is from American Samoa) is in a bad mood, and Pitt tries everything to make him happy. The point of the video is to point out that SoftBank offers particularly slim and light cell phones.

Here is the commercial:

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