Hello realtime – Cognitive Match raises a Series A from Dawn Capital

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The wave of investments in “realtime” is continuing with today’s announcement from Cognitive Match that it has raised Series A investment from Dawn Capital. Terms were undisclosed but it’s understood the figure was in the £1m+ ballpark, in tranches. The UK company applies artificial intelligence, learning mathematics, psychology and semantic technologies to match content to individuals in, you guessed it, realtime. This content can be product, offers, editorial or advertising of course, making it a very interesting prospect for an outfit like Twitter.

The company will use the investment to accelerate development and build clients for the product. Chad Raube, Investment Partner at Dawn Capital, will join Cognitive Match’s Board of Directors.

Founder CEO Alex Kelleher previously co-founded leading analytics and data mining company Touch Clarity (which sold in 2007 to Omniture), and prior to that was Founder CEO of London-based web agency Vivid Edge (sold in 2000 to Framfab). He thinks that “with the ever increasing volume of data generated by the activity of individuals online, there is an incredible opportunity to make the internet more relevant and more responsive.”

Esther Dyson, an advisor to the company, says “Cognitive Match automates what a person could do with unlimited time and attention, and allows best possible use of scarce online real estate”.

Haakon Overli, Managing Partner of Dawn Capital told me Cognitive Match uses similar mathematics to Wonga (which Dawn also invested in last year alongside Balderton et al in early May). The technology will enable website owners to to make a something he calls a “3.0 statement” such as: “We believe this is what you are looking for” – as opposed to the more 2.0 statement “People who bought this also bought that” which is somewhat passe these days.

Of course Cognitive is not the only player in this field right now. Silicon Valley Angel Ron Conway and New York-based VC Fred Wilson are both heavy proponents and investors in realtime startups, so expect many more such deals.

  • http://www.joshchandlerblog.com Josh Chandler

    I am not quite sure this realtime data aggregation space is quite as “open” as it once was, however it is an equally notable investment on the part of Dawn Capital, whose last few investments happened back in 2008, according to information on their “current investments page” ( http://tr.im/qrBd) they are currently investing in two technology companies, one health, and one financial. I wonder which will end up providing the greatest returns for Dawn Capital? I expect Cognitive has a good chance!

    All in all great news for the guys at Cognitive Match, best of luck to them!

    • sanfranlondon

      Yauba or Oneriot should buy these guys out

  • http://bub.blicio.us/realtime-data-matching-moving-beyond-basic-search/ Realtime Data Matching Moving Beyond Basic Search?

    […] called Cognitive Match has raised its first round of funding from Dawn Capital, according to TechCrunch UK. While the financial details of the funding have not been revealed, the funding amount for the […]

  • http://blog.alexkelleher.com/2009/07/01/cognitive-match-investment/ Alex Kelleher’s Blog » Cognitive Match – Investment
  • Desh Shah

    There is so much press on real-time anything these days!

    It’s getting a bit overdone. I am concerned that this might just end up being a big hyped up phenomena like Technorati was.

    I don’t think relying on real-time alone is enough. You need to leverage it inside an application that is already successful. For example, re-ranking and personalizing authoritative news for users with this data like http://tweetnews.me does should be done with other types of data as well (especially social networks).

  • http://startupmeme.com/cognitive-match-raises-funds-in-series-a/ Cognitive Match raises funds in Series A | Startup Meme - Technology Startup and Latest Tech News

    […] Match that matches users with content in real time has scored a guessed £1 Million as reports state. The round was provided by Dawn Capital and Cognitive Match will use the funds to boost the […]

  • Puranjay

    Oh come on man..most of us are already DROWNING in information. What makes you think I want more, especially in “real time”? I’d much rather read a well written NYT article on yesterday’s Wimbledon game than a sloppily written 140 character tweet about who won.

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