MojoPages, a local listings search engine, has raised $5 million in Series A funding led by Austin Ventures. MojoPages’s search technology powers local business listing search engines for local newspapers, and TV and radio stations.
Originally a stand alone search engine for business listings, the company found that it could not compete with bigger players like Citysearch and Yelp. So Jon Carder, CEO of MojoPages, decided to overhaul the site’s business model and offer white label, branded local search engine technology to media companies. The site’s listings are similar to Yelp in that they offer user reviews and ratings of businesses. To date, MojoPages has contracted with more than 1,000 media sites to create branded local business search engines.
Carder says MojoPages will use the funds to expand the capabilities of its Yelp-like search engine, so that the search engine will become an aggregator of listings and reviews. The site hopes to pull local info from sites like Yelp, CitySearch, and YellowPages into one engine.